Delivering a smoke-free future? A smoky stock market dream

It is only a matter of time before regulators of all stripes scramble to truly control the vaping market. In view of the risks that this presents, many countries will certainly follow the recent example of the United States by ending the online sales of these products.

Our upcoming analysis will help to understand that the tobacco industry cannot exist without the sale of cigarettes. The promises of a smoke-free future are strategically unsustainable for the tobacco industry and, moreover, demonstrate a marketing strategy attempt rather than objective business reality. The promises belong to those who make them and, chances are that many of these individuals are unlikely to still be in their posts in a few years time when it comes time to state the facts.